Relationships between brands and customers are largely based on this kind of trust. Establishing trust as a brand is critical to marketing efforts.,,

Last Friday, I first learned that my favorite tweetchat, #SMRebelsHelp was being discontinued indefinitely. #SMRebelsHelp aimed to showcase a different non-profit every week.

It was a force to be reckoned with, and a missed opportunity for a lot of non-profits.,,

Malcolm Gladwell says that it takes 10,000 hours of practice to be an expert in one's field. But for social media, I would argue that it's impossible. The field is too new, and still changing every day. There are no real rules to social media, so there is nothing to master.

"What makes people passionate, pure and simple, is great experiences. If they have great experience with your product and they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment." - Jesse James Garrett

As cited by Social Media Examiner: In June 2011, the Fournaise Report found that 73% of CEOs think marketers lack business credibility because we talk about things like social media.